analysing mail opens and clickthroughs (classifying, shifting to tags/groups)

[Erich Schulz]

Hi all,

just demoed the civimail features to local team yesterday... is there a facility to transfer mail opens and clickthroughs to tags/groups?

also would be useful to somehow classify individual urls and mail outs under topics to facilitate managing this

use cases:
- "find me everyone interested in climate change"
- "find me everyone who's clicked our facebook link"
- "find me people who opened mail X, but didn't open mail Y"
- etc etc

I may have time to work up a junky drupal module to support the above in a crude kind of way, but is there any work already done?

I guess leveraging the advanced search would be neatest... but that maybe beyond me

[Donald Lobo]

You should be able to do this manually via advanced search. i.e. search for folks who have opened / clicked thru and create a group etc

however if your org does a decent number of mailings, the above is not scalable. Neither is creating those groups/tags very scalable, since u'll get too many grups/tags

tagging mailings is definitely an option and do-able (10-20 hour project). Tagging individual urls might be a lot more complex

lobo

[The Next Wave]

I am often confused at why when Civi returns a list it's different in each different request.
Everytime you have a list- you should be able to sort, select, tag, group, delete etc. as well as roll over to see a quick look (which should be customizable!)
I am interested in being able to add people who clicked on a specific link- ie- wanted to read more about "campaign finance reform"- adding them to a group-
Can't do this now- the lists of names that return from civimail are not selectable.