Author Topic: Email click 'success rate'  (Read 547 times)

Offline John.K

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Email click 'success rate'
« on: February 02, 2016, 02:43:12 am »
It looks like the 'success rate' for individual links in mailings is calculated based on the number of intended recipients. ie:

unique clicks for link / intended recipients * 100 = success rate for link

This raises the philosophical question of whether a link can be considered a 'failure' if the email wasn't even opened. We are considering changing the formula for success rate to:

unique clicks for link / unique tracked opens * 100 = success rate for link

Then you're tracking whether a link is successful based on how many people have seen it, which makes a little more sense to us. What does everyone else think?

Offline Coleman Watts

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Re: Email click 'success rate'
« Reply #1 on: February 02, 2016, 08:51:30 am »
Cool.
Try asking your question on the new CiviCRM help site.