CiviCRM Community Forums (archive)

Hey Jaap. When I said that this project combines sales and programming, I was not referring to the actual process of selling something to a consumer. I was referring more to sales methodology and all of the research that companies conduct to know costumer preferences.  I guess it would have been more accurate to call this "data-driven marketing" rather than "sales".

I believe that my two passions intersect within this project because we are using computer science to create a system that essentially does complex data-driven marketing to give us deep insights into our clients. While no physical purchase is being made, I still believe we can call the outcome of using this data "sales". This is because, CivicRM users will essentially be "selling" their organization's goals & vision to their clients using these data-driven insights.

I hope that helped you understand my though process a bit more. I will make sure to update my final proposal. Is there anything else I can clarify for you?

I'm currently undertaking a project like this but with a different NLP framework (agency custom build rather than Watson), analysing the verbatim transcriptions of interviews with supporters and coming out with a similar Schwartz values/needs assessment which then will score marketing content against a model based on supporters.

I'd echo the points below about getting enough quality text into the system to train/model. Joe's idea of using the CMS is a really good one. Blog posts, forum posts and user generated content on a website might prove to be a richer source of information than twitter (not to discount twitter entirely, but I couldn't do my current project using tweets).

Sounds really interesting though and I like the Watson demo, the result look to be quite interpretable.

Cheers

Owen.

Quick reminder, not sure if the student(s) interested have done it already for this project, but you have to register and submit the proposal before tomorrow

http://forum.civicrm.org/index.php/topic,36143.0.html

If it's done already, all good, we'll discuss internally and with you and let you learn better our development workflow and tools we use and give you a chance to mingle with the community