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  • Survey: has any of you opening rate above 25% ish ?
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Author Topic: Survey: has any of you opening rate above 25% ish ?  (Read 1392 times)

xavier

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Survey: has any of you opening rate above 25% ish ?
February 23, 2010, 12:49:36 am
Hi,

As the number of emails read is calculated using a webbug, and that all the major mail clients don't display it by default, I get a rate that is hopefully not in line with the reality.

Beside showing a misleading result, I have anecdotes of sending being more seen as spam when you try to track opening. Is this the same for you ?

X+
-Hackathon and data journalism about the European parliament 24-26 jan. Watch out the result

Denver Dave

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Re: Survey: has any of you opening rate above 25% ish ?
February 23, 2010, 06:27:06 pm
We have very low rates for opening because most email clients are now blocking the tracking.  I've been tempted to send and email that just asks people to click on a link to test our system so see what the true rate is.

Dave

Piotr Szotkowski

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Re: Survey: has any of you opening rate above 25% ish ?
February 24, 2010, 06:23:47 am
Quote from: xavier on February 23, 2010, 12:49:36 am
As the number of emails read is calculated using a webbug, and that all the major mail clients don't display it by default, I get a rate that is hopefully not in line with the reality.

Beside showing a misleading result, I have anecdotes of sending being more seen as spam when you try to track opening. Is this the same for you ?

Do you have any idea about how we can sensibly track opens? (Personally I don’t like the whole idea of tracking opens, but I couldn’t think of anything else than the webbug images anyway.)

Also, any sensible documentation patches that inform people that this is not very reliable are most welcome. :)
If you found the above helpful, please consider helping us in return – you can even steer CiviCRM’s future and help us extend CiviCRM in ways useful to you.

xavier

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Re: Survey: has any of you opening rate above 25% ish ?
February 24, 2010, 07:21:34 am
Quote from: Piotr Szotkowski on February 24, 2010, 06:23:47 am

Do you have any idea about how we can sensibly track opens? (Personally I don’t like the whole idea of tracking opens, but I couldn’t think of anything else than the webbug images anyway.)

My general idea is that what happens between me and my mailbox should stay there (well, and google and its advertisers, but that's another story).

Seriously, I don't think there is anyway of tracking that, and that's a good thing IMO.  I would say that it's like the hits on a webserver, that's not what you should track anyway, but how many did click on a link or did follow up on the call for action...

Quote from: Piotr Szotkowski on February 24, 2010, 06:23:47 am
Also, any sensible documentation patches that inform people that this is not very reliable are most welcome. :)
-Hackathon and data journalism about the European parliament 24-26 jan. Watch out the result

Piotr Szotkowski

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Re: Survey: has any of you opening rate above 25% ish ?
February 24, 2010, 08:13:36 am
Quote from: xavier on February 24, 2010, 07:21:34 am
Quote from: Piotr Szotkowski on February 24, 2010, 06:23:47 am

Do you have any idea about how we can sensibly track opens? (Personally I don’t like the whole idea of tracking opens, but I couldn’t think of anything else than the webbug images anyway.)

My general idea is that what happens between me and my mailbox should stay there (well, and google and its advertisers, but that's another story).

Agreed (that’s why I use Mutt, a console email client).

Quote
Seriously, I don't think there is anyway of tracking that, and that's a good thing IMO.

Right, but we can’t take away this option from CiviMail without good reasoning, and ‘it doesn’t fully work most of the time’ is IMHO not good enough (it’s a reason to have a bold red info ‘these stats are most probably underestimates’, though). I’d rather default to not track opens, but keep the option for those who are aware that it’s not surefire and who don’t object to invading their recipients’ privacy.
If you found the above helpful, please consider helping us in return – you can even steer CiviCRM’s future and help us extend CiviCRM in ways useful to you.

Denver Dave

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Re: Survey: has any of you opening rate above 25% ish ?
February 24, 2010, 08:57:23 am
Maybe a check to include opens might be fine, or better a system installation options.

It is frustrating that the track opens is not accurate, but that's the receiver's option.  However, the tool is somewhat useful. 

- gives confirmation that some are being received
- let's us know who is likely at their computer, so sometimes call right then with a follow-up

Dave

lsmithgo

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Re: Survey: has any of you opening rate above 25% ish ?
February 26, 2010, 07:28:27 am
I have relatively high opening rates, but this may be because I have quite a small list and a very engaged membership:

Delivery Summary     
Intended Recipients 233
Succesful Deliveries 233 (100.00%)
Spooled Mails 0
Tracked Opens 96
Click-throughs 100

One 'trick' that I have used with success is to include an image in the email which is of interest to the readers - this encourages them to click on "show images" and therefore enable the webbug

xavier

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Re: Survey: has any of you opening rate above 25% ish ?
February 26, 2010, 10:32:54 pm
Nice trick.

Do you have a imageless mailing stat with a similar group and could you share if it was way lower than 96 ?

X+
-Hackathon and data journalism about the European parliament 24-26 jan. Watch out the result

lsmithgo

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Re: Survey: has any of you opening rate above 25% ish ?
February 28, 2010, 01:04:31 pm
Not a big difference, but 82 without the image
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  • Survey: has any of you opening rate above 25% ish ?

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