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Author Topic: Possible to send A/B testing?  (Read 739 times)

colleenc

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Possible to send A/B testing?
May 26, 2012, 10:31:20 am
I am using version 2.2.8 and am wondering if it's possible to do A/B testing when you randomly split the email list into two so you can send a slightly different version or subject line or something to each group and test which one does better.

Donald Lobo

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Re: Possible to send A/B testing?
May 26, 2012, 02:36:59 pm

A/B testing is not yet built into Civi (in v4.2) but would definitely be a great great add :) If your org can help sponsor it or develop it that would be super awesome.

You can potentially work around it  with a bit of code (not sure if this is present in 2.2 which is really quite old and u should upgrade)

1. Write a custom search that given a set of group deterministically gives you group A and group B bsed on various parameters

2. Create a smart group A and group B based on above search

3. Send mailing A to group A and mailing B to group B

a bit round-about but is close to what u need

lobo
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colleenc

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Re: Possible to send A/B testing?
May 29, 2012, 07:34:55 am
Thanks very much for the help, Lobo!
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  • CiviCRM Community Forums (archive) »
  • Old sections (read-only, deprecated) »
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  • Possible to send A/B testing?

This forum was archived on 2017-11-26.