CiviCRM Community Forums (archive)

Been reading and seeing more and more of this being discussed in regards to integration with CRMs as providing ample access for direct marketing. Their pint is CRMs are the communications vehicle for DAM's content.

See this:

Webinar: Your CMS and a Lightweight DAM Solution
WHEN: July 25th, 11 AM US ET

    Register now    
http://www.sitefinity.com/campaigns/webinars/cms-and-digital-asset-management

Digital assets are becoming the mainstay of content to engage your customers and build their loyalty to your brand. And your customers have an insatiable appetite when it comes to digital content no matter the form — images, PDFs, graphics, audio and video.

Recent surveys show that 75% of business decision makers said they turn to digital assets such as work-related online video. 65% of decision makers say they have visited a vendor's website after reviewing digital assets.

Despite this fact, most organizations are not prepared for the avalanche of rich media content they must create for the growing demand and don't have strategies in place for Digital Asset Management (DAM).

According to industry analysts, businesses will soon expect their CMS supplier to provide a lightweight DAM solution to help them gain control of their rich media assets.

On July 20 at 11 AM EST, join Telerik Sitefinity for the Webinar "Your CMS & a Lightweight DAM Solution — Harness the Value of Rich Media Assets." During the event you will learn how the combination of a CMS and DAM solution will help your business:

- Make rich media assets more findable
- Lower re-creation costs and save time
- Maintain brand consistency

As your business gains control of rich media assets using CMS with a DAM solution, you will better engage your customers and drive decision makers to take action.

Telerik Sitefinity | 33 Alexander Malinov Blvdr | Sofia, Bulgaria