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  • CiviCRM Community Forums (archive) »
  • Old sections (read-only, deprecated) »
  • Discussion (deprecated) »
  • Feature Requests and Suggestions (Moderator: Dave Greenberg) »
  • Email click 'success rate'
Pages: [1]

Author Topic: Email click 'success rate'  (Read 559 times)

John.K

  • I post occasionally
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Email click 'success rate'
February 02, 2016, 02:43:12 am
It looks like the 'success rate' for individual links in mailings is calculated based on the number of intended recipients. ie:

unique clicks for link / intended recipients * 100 = success rate for link

This raises the philosophical question of whether a link can be considered a 'failure' if the email wasn't even opened. We are considering changing the formula for success rate to:

unique clicks for link / unique tracked opens * 100 = success rate for link

Then you're tracking whether a link is successful based on how many people have seen it, which makes a little more sense to us. What does everyone else think?

Coleman Watts

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Re: Email click 'success rate'
February 02, 2016, 08:51:30 am
Cool.
Try asking your question on the new CiviCRM help site.
Pages: [1]
  • CiviCRM Community Forums (archive) »
  • Old sections (read-only, deprecated) »
  • Discussion (deprecated) »
  • Feature Requests and Suggestions (Moderator: Dave Greenberg) »
  • Email click 'success rate'

This forum was archived on 2017-11-26.