CiviCRM Community Forums (archive)

There is nothing specific in CiviCRM to do A/B testing, but a lot of ways to do A/B testing.

For example:
Create two different CiviContribute pages. Use some javascript to send 1/2 of your donors to page A and half to page B.
Compare the donation results and google analytics on each page to discover which works best.

In mail, set up sub groups and send different emails to different sub groups and measure open and click through rates. Tie different emails to different contribution pages and see which emails generate more money for you.

If anyone does A/B testing with CiviCRM, please post how you do it... there might be simple optimizations that can be done to make it easier.