CiviCRM Community Forums (archive)

I fully agree that web-based Mail management option, allowing users to perform all existing actions with links ('opt-in', 'unsubscribe', 'resubscribe', 'opt-out', ...), would be an excellent addition.  From a user's perspective it is a much simpler action to click on a link and be directed to a browser.

This is also the method used by tools such as www.campaigner.com, and so may be considered the 'best practice' approach.

Chris

As starter if this issue I will make the request.

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And Yes there must be a verification. The only verification we have is the email adress.

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I suggest to make an admin 'unsubscribe',  'opt-out': set up choice:
1: mail method (current) (with smtp, postfix or imap2soap)
2: webpage method (with or without smtp, postfix or imap2soap)
3: no 'unsubscribe',  'opt-out' feature for users (no check of sender in newsletter script to)

May be option 3 is debatable. I like the 'unsubscribe',  'opt-out' obligation. I understand it is law in some countries. I think there are other countries were it is a free option. My opinion, quality based, is to force CiviCRM admins to use the  'unsubscribe',  'opt-out' option.

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Workflow request:

• When a user clicks on ‘unsubscribe’ or ’opt out’ there is a email check (minimal) first
• When smtp, postfix or imap2soap is installed the check is automaticle
• When smtp, postfix or imap2soap is not installed the user goes to a web page where he has to fill in a form (profile setup) with minimal his email adres
• After verification he/she goes to a a texst-customizable webpage with the text:  “Are you sure you want to unsubscribe? Y/N/Cancel (button). In case of opt out: “Are you sure you want to unsubscribe? Y/N/Cancel (button). This page is not reachable by anonymous users.
  
• When clicking Y go to a text-customizable “sorrie for leaving us, thank you ..” page with a finish button: closing browser window.
  You can also make a pop up thank you window, disapearing after a predevined time (admin setup).
• Send a (admin/user defined optional) email with a conformation of the opt-out/unsubscribe
• When clicking N close the browser window. May be pop up with "glad you stay with us"
• When clicking cancel: break the proces and go to a pre defined webpage for further surfing
  

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The 'opt-in', and 'subscribe', feature is a part of Profile configuring. And therefore not mentioned in the workflow and setup.

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Re-opt-in and re-subscribe could be a feature to think about when  an email with a conformation of the opt-out/unsubscribe is send. This email must have the re-opt-in or resubscribe webpage included. The Re-opt-in and re-subscribe is also a part of Profile configuring and therefore don't need a workflow proces.

Martin

First, we don’t need to have much of a verification, as both unsubscribe and opt-out actions are verifiable by the related tokens – as you see, the unsubscribe address cited above has an MD5 hash at the end of it, which is very hard to guess.

Second, we do have a HTTP-based unsubscribe and opt-out, see CRM-1199.

That said, we should strive to have a full mirror of the SMTP actions to be perfomable via HTTP on the CiviMail (v1.8.uas) branch – this way the return channel can be limited to handle bounces.